79% of U.S. Consumers shop online using Websites or Mobile Apps! This is up from only 22% in 2000.
Millennials remain the dominant demographic for online spending with an average of $2000 per person annually. 1 out of 4 Mobile App shoppers are Baby Boomers or Seniors! While online shopping attracts higher than normal incomes.
It’s not necessarily the convenience of being able to click a few buttons to have products shipped to your door that consumers like most; it’s a combination of cost, the ability to research a product, read reviews and purchase with ease that keeps eCommerce growing with Websites and Mobile Apps.